Posted by admin on Sep 25, 2018 in Retention
Focus on Retention and relationships over acquisition and attrition
When I think of focusing on content, value, direct response copywriting, videos, building a tribe, or the 1000 true fans idea from kevin Kelly it makes me think of focusing on retention Long-term and relationships for future brand advocates.
When you focus this way you really are interested in providing valuable content long-term for a fan base that shares a common way of thinking.
Relationships can come from blog posts, videos,
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Posted by admin on Sep 25, 2018 in cost per sale
Driving down the cost per sale and fulfillment
when I watch people work in their business vs. on their business it makes me think of the time they Invest into lead generation, selling, closing and fulfillment.
I think we would all agree that the internet and tech has allowed us to scale and optimize our fulfillment through video, conference calls, live videos, zoom, and members areas.
We can now train many people at once and provide value through these mediums
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Posted by admin on Sep 24, 2018 in cashflow quandrant, Uncategorized
Golden goose, vs golden egg
As I look at how people work in the real estate business I often see how they work through the lens of Robert Kiyosaki cash flow quadrant, which is a concept from the Rich Dad Poor Dad book series.
It often reminds me of other concepts from a business cash flow to the supply and demand of a product or a service.
From the employee quadrant a work trades their hours for dollars, so it’s
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