Focus on Retention and relationships over acquisition and attrition

Focus on Retention and relationships over acquisition and attrition When I think of focusing on content, value, direct response copywriting, videos, building a tribe, or the 1000 true fans idea from kevin Kelly it makes me think of focusing on retention Long-term and relationships for future brand advocates. When you focus this way you really are interested in providing valuable content long-term for a fan base that shares a common way of thinking. Relationships can come from blog posts, videos,...

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Driving down the cost per sale and fulfillment

Driving down the cost per sale and fulfillment when I watch people work in their business vs. on their business it makes me think of the time they Invest into lead generation, selling, closing and fulfillment. I think we would all agree that the internet and tech has allowed us to scale and optimize our fulfillment through video, conference calls, live videos, zoom, and members areas. We can now train many people at once and provide value through these mediums...

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Golden goose, vs golden egg

Golden goose, vs golden egg As I look at how people work in the real estate business I often see how they work through the lens of Robert Kiyosaki cash flow quadrant, which is a concept from the Rich Dad Poor Dad book series. It often reminds me of other concepts from a business cash flow to the supply and demand of a product or a service. From the employee quadrant a work trades their hours for dollars, so it’s...

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Real estate and cash flow to watch your kids grow up

Real estate and cash flow to watch your kids grow up Each day your kids are getting a little bit older, precious memories are shared and moments that you can never get back are cherished. You realize after awhile that time flies and you often get busy at the office, stuck in traffic, or home late, missing the opportunity to tuck your kids into bed. Your grinding some extra hours in real estate and looking to catch up, or make...

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Connected experiences thanks to real estate

Connected experiences thanks to real estate Let’s be honest life is about sharing time with friends through shared experiences. Enjoying the warm sunny weather, some exercise, maybe a hike, or playing a sport together. Maybe you make it out in the boat on the lake, or share a nice cold beer on the patio of a fun high-energy restaurant with a beautiful lake view where your boat is parked. Life is short, and the summer’s weather is even shorter....

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Focus on Retention and relationships over acquisition and attrition

Posted by on Sep 25, 2018 in Retention

Focus on Retention and relationships over acquisition and attrition

When I think of focusing on content, value, direct response copywriting, videos, building a tribe, or the 1000 true fans idea from kevin Kelly it makes me think of focusing on retention Long-term and relationships for future brand advocates.

When you focus this way you really are interested in providing valuable content long-term for a fan base that shares a common way of thinking.

Relationships can come from blog posts, videos,

Read More »

Driving down the cost per sale and fulfillment

Posted by on Sep 25, 2018 in cost per sale

Driving down the cost per sale and fulfillment

when I watch people work in their business vs. on their business it makes me think of the time they Invest into lead generation, selling, closing and fulfillment.

I think we would all agree that the internet and tech has allowed us to scale and optimize our fulfillment through video, conference calls, live videos, zoom, and members areas.

We can now train many people at once and provide value through these mediums

Read More »

Golden goose, vs golden egg

Posted by on Sep 24, 2018 in cashflow quandrant, Uncategorized

Golden goose, vs golden egg

As I look at how people work in the real estate business I often see how they work through the lens of Robert Kiyosaki cash flow quadrant, which is a concept from the Rich Dad Poor Dad book series.

It often reminds me of other concepts from a business cash flow to the supply and demand of a product or a service.

From the employee quadrant a work trades their hours for dollars, so it’s

Read More »