Posts by admin

Focus on Retention and relationships over acquisition and attrition

Posted by on Sep 25, 2018 in Retention

Focus on Retention and relationships over acquisition and attrition

When I think of focusing on content, value, direct response copywriting, videos, building a tribe, or the 1000 true fans idea from kevin Kelly it makes me think of focusing on retention Long-term and relationships for future brand advocates.

When you focus this way you really are interested in providing valuable content long-term for a fan base that shares a common way of thinking.

Relationships can come from blog posts, videos,

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Driving down the cost per sale and fulfillment

Posted by on Sep 25, 2018 in cost per sale

Driving down the cost per sale and fulfillment

when I watch people work in their business vs. on their business it makes me think of the time they Invest into lead generation, selling, closing and fulfillment.

I think we would all agree that the internet and tech has allowed us to scale and optimize our fulfillment through video, conference calls, live videos, zoom, and members areas.

We can now train many people at once and provide value through these mediums

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Golden goose, vs golden egg

Posted by on Sep 24, 2018 in cashflow quandrant, Uncategorized

Golden goose, vs golden egg

As I look at how people work in the real estate business I often see how they work through the lens of Robert Kiyosaki cash flow quadrant, which is a concept from the Rich Dad Poor Dad book series.

It often reminds me of other concepts from a business cash flow to the supply and demand of a product or a service.

From the employee quadrant a work trades their hours for dollars, so it’s

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