Retention

Focus on Retention and relationships over acquisition and attrition

Posted by on Sep 25, 2018 in Retention

Focus on Retention and relationships over acquisition and attrition

When I think of focusing on content, value, direct response copywriting, videos, building a tribe, or the 1000 true fans idea from kevin Kelly it makes me think of focusing on retention Long-term and relationships for future brand advocates.

When you focus this way you really are interested in providing valuable content long-term for a fan base that shares a common way of thinking.

Relationships can come from blog posts, videos,

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Acquisition and retention with marketing

Posted by on Aug 8, 2017 in Retention, Uncategorized

Acquisition and retention with marketingThis is a topic that I like to talk about as it helps with strategy and time allocation. I discuss how I get the periscope viewers for the acquisition and how I repurpose the video and syndicate for retention and long-term video subscribers. This is my current daily way of using Marketing apps and I’m always optimizing it.…

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Retention pipelines and follow up

Posted by on Aug 4, 2017 in Retention, Uncategorized

In this video I discuss the importance of focusing on retention and long-term relationships vs chasing people.  Retention is what actually compounds and scales at the end of the day.  It may be a numbers game but that’s true with follow up.  Sales cycles take time, so be patient.

#mnrealestate retention, relationships, trust, CRM, pipeline, following up, sales cycle, phone calls, meetings, educating, selling, LCV…

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