Focus on Retention and relationships over acquisition and attrition

Posted by admin on Sep 25, 2018 in Retention

Focus on Retention and relationships over acquisition and attrition

When I think of focusing on content, value, direct response copywriting, videos, building a tribe, or the 1000 true fans idea from kevin Kelly it makes me think of focusing on retention Long-term and relationships for future brand advocates.

When you focus this way you really are interested in providing valuable content long-term for a fan base that shares a common way of thinking.

Relationships can come from blog posts, videos,

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Acquisition and retention with marketing

Posted by admin on Aug 8, 2017 in Retention, Uncategorized

Acquisition and retention with marketingThis is a topic that I like to talk about as it helps with strategy and time allocation. I discuss how I get the periscope viewers for the acquisition and how I repurpose the video and syndicate for retention and long-term video subscribers. This is my current daily way of using Marketing apps and I’m always optimizing it.…

Retention pipelines and follow up

Posted by admin on Aug 4, 2017 in Retention, Uncategorized

In this video I discuss the importance of focusing on retention and long-term relationships vs chasing people. Retention is what actually compounds and scales at the end of the day. It may be a numbers game but that’s true with follow up. Sales cycles take time, so be patient.

#mnrealestate retention, relationships, trust, CRM, pipeline, following up, sales cycle, phone calls, meetings, educating, selling, LCV…