(Update 5-11-21, 6 years after writing this, probably the #1 truest copywriting quote ever)
Think of headlines as a conversation already going on within someone’s mind based on a frequency or intent.
A place at where they are in their journey. Imagine that they are past certain levels of resistance. It could be in a sales funnel or in the journey of buying a home. Meet them at where their mind is at.
(Update 5-11-21, 6 years later I’m using all of these ideas more than ever when I originally wrote this 6 years ago. I know see law of attraction, alignment, long tail Seo more specific ways to explain it)
Using both old time-tested proven techniques and SEO keyword rich heavy headlines fused together is an art form. Here is what’s interesting about it. For those who study both copywriting and SEO like myself you …
David Ogilvy says it best about how the headlines gets just about everyone. In fact I don’t think it’s ever been more true then it is today. People have so many choices in where to invest their time and whether that next article or video is worth watching is often determined from the headline and if it resonates with people.