Vanity metrics: measure what matters
In this video I discuss a great article that I just read on LinkedIn by Neil Patel. I’m sharing with you why you need to go deeper into these metrics from bounce rates, to time on site to email opens.
Yes this is a game of conversion optimization and monetization. It’s about qualifying your time and money. The good news is the internet gives us so much data and metrics for measuring. Just measure what matters.
We are now all in the game of optimizing our time and ROI on B2b relationships. The future is bright for those who measure and continue to optimize. I think real estate investing is one of the best examples.